Section 1 — How It Works
What happens when a client contacts you
From first enquiry to live website — the AI agents handle 90% of the work automatically. You approve and deliver.
›
Step 01
📩
Client Submits Form
They fill out name, business type, goals, and budget on your portfolio site.
0 minutes
›
Step 02
🤖
AI Qualifies the Lead
Agent replies by email instantly, asks 5 smart questions to understand the brief fully.
Within 2 min
›
Step 03
📋
Proposal Generated
Agent creates a bespoke proposal with scope, price, and timeline based on their answers.
Same day
›
Step 04
🏗️
Site is Built
AI build agent creates the full website using their brand, content, and requirements.
24–48 hrs
›
Step 05
✅
You Review & Approve
You spend 20–30 mins reviewing. Make any tweaks. Then send preview link to client.
30 min work
Step 06
🚀
Launch & Invoice
Agent handles launch, sends the client a handover guide, and issues the invoice automatically.
Automated
Your actual time per project: ~2 hours
Discovery call (30 min) + reviewing the build (30 min) + client feedback loop (1 hr). The agents handle everything else — 24/7, no sick days, no delays.
Section 2 — The AI Agents
Your automated team — always on
Each agent is a Claude-powered automation with a specific job. Build these with n8n, Make.com, or custom code using the Claude API.
- Responds to new enquiries within 2 minutes, any time of day
- Asks targeted questions: industry, goals, competitors, style preferences, budget
- Scores the lead (budget fit, project clarity, readiness to buy)
- Books a discovery call automatically via Calendly if score is high
- Sends a "not ready yet" nurture sequence if score is low
Claude APIn8nGmailCalendly
- Takes the intake answers and generates a personalised proposal PDF
- Recommends the right service tier (Starter / Pro / Enterprise)
- Writes a custom project scope based on their industry and goals
- Sends a professional proposal with e-signature via DocuSign or PandaDoc
- Follows up automatically if no reply after 48 hours
Claude APIPandaDocStripen8n
- Pulls all brief details once deposit is paid
- Generates complete HTML/CSS/JS site (or Shopify/WordPress theme)
- Writes all placeholder copy tailored to the client's industry and tone
- Selects appropriate stock photography from Unsplash/Pexels API
- Deploys preview to a staging URL for review automatically
Claude APIGitHub ActionsNetlifyUnsplash API
- Sends client a structured feedback form linked to the preview
- Interprets plain-English feedback ("make the button bigger", "change colours")
- Applies revisions to the codebase automatically for common changes
- Flags complex requests for your manual review with a clear summary
- Tracks revision rounds and enforces the included revision limit
Claude APITypeformGitHubSlack
- Triggers final invoice and collects remaining payment via Stripe
- Transfers files or pushes live to client's domain automatically
- Generates a personalised "how to manage your site" guide
- Sends a review request to Google Business and Trustpilot
- Adds client to the 30-day check-in email sequence
StripeCloudflareClaude APIGmail
- Handles support emails from existing clients around the clock
- Answers "how do I update X?" questions with step-by-step guides
- Escalates technical issues to you with a clear priority label
- Upsells maintenance retainers to clients on basic plans at 30 days
- Sends monthly performance reports (uptime, speed, traffic summary)
Claude APIIntercomGoogle Analytics API
Section 3 — Pricing Strategy
Charge a fraction, keep most of it
Traditional agencies charge high because they have high staff costs. Your AI costs pennies per project. Undercut them hard, still make excellent profit.
10×
More affordable than agencies
| Package |
Agency Price |
Your Price |
AI Cost |
Delivery |
What's Included |
Starter Small business, 1–5 pages |
€3,000–€6,000 |
€299 Save 95% |
~€3–5 |
48 hrs |
5 pages · Mobile responsive · Contact form · SEO basics · 1 revision round · 14-day support |
Professional Growing business, full site |
€6,000–€15,000 |
€699 Save 95% |
~€6–10 |
3–5 days |
15 pages · CMS/Blog · Custom design · Advanced SEO · Analytics · 3 revision rounds · 30-day support |
E-Commerce Online shop, product catalogue |
€10,000–€25,000 |
€1,299 Save 93% |
~€10–15 |
5–7 days |
Shopify or WooCommerce · Up to 50 products · Payment setup · Checkout optimised · Email automation · 30-day support |
Maintenance Monthly retainer (recurring) |
€300–€800/mo |
€49/mo Recurring revenue |
~€2–3/mo |
Ongoing |
Security updates · Speed monitoring · 2 content changes/mo · Monthly performance report · Priority support |
The math at scale: 20 Starter sites/month = €5,980 revenue, ~€100 cost
That's €5,880 profit on 20 projects. Each taking you about 2 hours of real work. Add 10 maintenance clients at €49/mo and you have €490/mo passive income stacking up every month.
Section 4 — Target Customers
Who to target: realistic, ready buyers
Don't waste energy pitching Fortune 500s. These are the businesses that actually need you, can afford you, and will say yes fast.
🔨
Tradespeople
Problem: Most plumbers, electricians, and builders have no website or a terrible one built in 2012. They get all their work from word of mouth and are losing jobs to competitors who show up on Google.
"Get found on Google when someone in your area searches for a plumber. A professional site that shows your work and gets you calls."
Budget: €299–€499 · Easy yes
💇
Salons & Beauty
Problem: Hair salons, nail bars, lash studios rely on Instagram but struggle to take bookings and look professional to new customers who google them.
"A beautiful site with online booking built in. New clients find you, book online, and you wake up with a full diary."
Budget: €299–€699 · Very receptive
🍽️
Restaurants & Cafés
Problem: Relying on Just Eat / Deliveroo and paying 30% commission. No way to take direct bookings or build a loyal customer base.
"Own your customers. A site with your menu, direct bookings, and zero commission. Stop paying 30% to apps."
Budget: €499–€699 · Strong ROI pitch
⚕️
Local Health Practitioners
Problem: Physios, dentists, therapists, and nutritionists need to appear credible and trustworthy online. Patients google before they book.
"Patients google you before they call. A professional site builds trust and turns searchers into bookings."
Budget: €499–€1,299 · High value clients
🏠
Estate Agents & Letting Agencies
Problem: Smaller independent agencies compete against Rightmove and Zoopla but have no strong own brand. They need a site to list properties and build local trust.
"Stand out from Rightmove. Your own branded site with property listings and local authority — clients choose YOU, not just any agent."
Budget: €699–€1,299 · Strong upsell
🎓
Tutors & Coaches
Problem: Freelance tutors, fitness coaches, and business coaches are invisible online. They charge good rates but can't scale beyond word of mouth.
"Stop relying on referrals. A personal brand site that positions you as the expert and brings new clients to you."
Budget: €299–€499 · High volume niche
Section 5 — How to Promote It
Where to find clients who are ready to buy
You don't need a big budget. These channels are cheap, targeted, and reach business owners at the moment they're thinking about their website.
Google Ads — Local Intent
Run ads targeting "web designer near me", "small business website [city]", "cheap website for [trade]". These people are actively looking. Budget €10–20/day is enough to start. Direct them to your portfolio.
Best ROI channel · Buyers intent · Fast results
Facebook & Instagram Ads
Target business owners aged 30–55 by job title and location. Run carousel ads showing before/after website transformations. Use the angle: "Your competitors have a professional website. Do you?" Budget €5–15/day.
Visual impact · Cheap reach · Retargeting works well
Cold Outreach — Businesses With Bad Sites
Use Google Maps to find local businesses in your target niches. Check their websites. Find ones that are slow, ugly, or non-existent. Send them a short personalised email: "I noticed your site loads in 12 seconds — I can fix that for under €300." This is your highest-converting free channel.
Zero cost · Highly targeted · Converts well
Instagram & TikTok Content
Post behind-the-scenes content: "I built this plumber's website in 48 hours for €299." Show the before/after. Explain what it does for their business. Business owners watch this content and DM you. This builds trust at scale for free.
Organic growth · Builds authority · Compounding effect
Local Facebook Groups & Forums
Join local business owner groups, trade forums, and entrepreneur communities. Don't spam — provide value. Answer questions about websites, mention your service naturally. Post genuine tips about getting found on Google. Be the helpful expert.
Free · Trust-based · Local community
Referral Programme
Offer every client €50–100 cash or a free month of maintenance for every referral that converts. Tradespeople especially talk to other tradespeople. One happy plumber can send you 10 more. Automate the tracking and payouts.
Exponential growth · Warm leads · Low cost
Section 6 — Promotion Messages
What to actually say to them
Copy-paste these messages, ads, and hooks. Each is written for a specific channel and audience.
Section 7 — Launch Plan
Week-by-week plan to get your first 10 clients
Week 1
Set up your foundation
Polish your portfolio site. Set up a business email. Create a Stripe account. Build your intake form with 5 qualifying questions. Set up n8n or Make.com for your first agent (auto-reply to enquiries). Create 3 social media profiles.
Portfolio livePayment readyAgent #1 built
Week 2
Get your first 3 free/discounted clients
Reach out to 3 local businesses you know personally (or find on Google Maps). Offer them a free or heavily discounted site in exchange for a testimonial and permission to show the work. These become your portfolio and first reviews. This is crucial — social proof beats any ad.
Cold outreach3 projectsGet testimonials
Week 3
Launch the launch offer + content
Post your first TikTok/Reel showing the work you did in week 2. Launch the "first 10 clients at 50% off" campaign on Facebook/Instagram with a €50 daily budget. Post in 5 local business Facebook groups. Share in any trade forums relevant to your first niche.
First ad liveContent postedLaunch offer
Week 4
Close your first paying clients + refine
You should have 3–7 enquiries by now. Work through them using your agent workflow. Deliver fast, get reviews on Google. Analyse which channel brought the best leads and double down on it. Start building agent #2 (proposal generation).
First revenueGoogle reviewsDouble down
Section 8 — Tools to Build This
The full tech stack — mostly free to start
You don't need to build everything at once. Start with the €20/month stack and scale up as revenue comes in.
| Tool | What It Does | Cost | Priority |
|---|
Claude API |
Powers all 6 agents — writing, building, responding |
~€5–15/mo (usage) |
Essential |
n8n (self-hosted) |
Automation workflows connecting all your tools |
Free (self-host) or €20/mo |
Essential |
Netlify / Vercel |
Deploy client sites for free, fast, with custom domains |
Free tier available |
Essential |
Stripe |
Take payments, invoices, subscriptions for retainers |
1.4% + 25¢ per transaction |
Essential |
Calendly |
Automated discovery call booking |
Free basic plan |
Start with this |
PandaDoc / DocuSign |
Automated proposal sending and e-signatures |
€19/mo |
Add month 2 |
Ahrefs Webmaster / GSC |
Find businesses with bad SEO to cold outreach |
Free |
Prospecting tool |